Michael Polk’s Approach to Marketing Innovation
Michael Polk, the president of Unilever United States, has made a significant impact on marketing with his unique approach to innovation. Polk, who oversees a diverse portfolio of household brands including Dove, Axe, and Lipton, emphasizes the importance of “dislocating ideas” that disrupt established norms. Under Polk’s leadership, Unilever United States has streamlined its product […]