Edgard Corona is
a name synonymous with success in the fitness industry, but few know that his
journey began far from the gym floor. Before founding SmartFit , the largest
fitness chain in Latin America, Corona was a chemical engineer. This unique
background has played a significant role in shaping his approach to business
and his ability to disrupt an entire industry.
Edgard Corona
graduated wi th a degree in Chemical Engineering from Fundação Armando Álvares
Penteado (FAAP) in São Paulo. Early in his career, Corona’s life was marked by
a deep curiosity and a willingness to explore different paths. This curiosity
led him to entrepreneurship, where he initially engaged in industries far
removed from fitness. However, it was his analytical mindset, honed through
engineering, that allowed him to identify opportunities in the fitness market.
In 1996, Edgard
Corona founded Bio Ritmo , his first venture into the fitness world. This was a
pivotal moment, as it marked the beginning of a new chapter in his career.
Corona applied the same principles he learned in engineering—precision,
efficiency, and innovation—to the fitness industry. He saw the potential to
transform how fitness services were delivered and to create a model that was
scalable, affordable, and high-quality.
Over the years,
Edgard Corona’s vision evolved, leading to the creation of SmartFit in
2008-2009. SmartFit was a revolutionary concept: a low-cost, high-quality
fitness club that offered accessibility to a broader audience. Corona’s
engineering background played a crucial role in developing the operational
efficiencies that made SmartFit a success. By streamlining processes and
focusing on the e ssentials, he was able to reduce costs without compromising
quality.
Today, Edgard
Corona is recognized as a pioneer in the fitness industry. His journey from
chemical engineer to fitness mogul is a testament to his ability to adapt,
innovate, and lead. Corona’s story is not just about business success ; it’s
about how diverse experiences can converge to create something truly impactful.
His journey serves as an inspiration for aspiring entrepreneurs and a reminder
that no matter where you start, with the right mindset and determination, you
can reach the pinnacle of success.
Original source to learn more: https://medium.com/@edgardcorona